Raised in Detroit, MI Lysa McCarroll graduated from Wayne State University, headed to Southern California and then moved to St. George. A serial entrepreneur she gets energized working to establish the foundational systems that help people, organizations and start-ups thrive. She currently runs River Road Publishing a content marketing enterprise that includes digital brand management and lifestyle publishing.
Lysa’s unwavering dedication to establishing solid foundational structures has been instrumental in fostering growth and innovation within her endeavors. Her entrepreneurial spirit, coupled with a strategic vision, continues to propel individuals and organizations towards their fullest potential, making a lasting impact in both business and community spheres. Her dedication to building solid foundations has been a driving force behind the success stories of numerous individuals and start-ups, positioning her as a catalyst for growth and innovation.
From advisory roles to hands-on, down in the technical trenches Lysa has been privileged to work with a wide and varied range of non-profit organization, educators and businesses. Past clients include: Applied Development Economics, Autowriters.com, BoneSmart, Centers for Applied Competitive Technologies, Digital Healthcare Communities, Foundation for the Advancement of Research in Medicine, Los Angeles County Office of Education, Modi International, The School of Arts & Enterprise and Unite L.A. Currently she handles digital brand marketing and web development for AIPatHome.com, OldFocals.com and WolverineFurs.com.
As an advocate for community engagement, Lysa actively participates in various volunteer activities, contributing her time and expertise to initiatives focused on empowerment and education. Notably, she served as the president of the St. George Utah Branch of American Association of University Women (AAUW), demonstrating her commitment to advancing equity for women and girls through education, advocacy, and support. Lysa also served as the head “do whatever is needed to be done” person for the 2023 TedX St. George
Lysa, her husband C.V. and their two fur kids Minnie + Cooper live in Ivins, Utah where they enjoy the magnificent beauty of the area and the wonderful walking/hiking trails available.